Google is expensive and brings junk clicks.
- What we found
- Broad keywords like “varicose veins” pull in students, researchers and cosmetic price shoppers. When the Coppell clinic’s campaign focused on treatment and symptoms, it brought in 95 inquiries in 7 weeks on $843.
- The fix
- We build around searches that signal treatment intent, and block searches that signal cosmetic or price-only interest.
95 inquiries, $843 in ad spend, Aug 17 to Oct 5, 2026.



